Goodbye SEO, hello GEO. Generative Engine Optimization refers to optimizing your content and your website so that it is picked up and used by generative AI platforms. The trend is important, and apparently taking over search results – many are turning to ChatGPT (and similar tools) in place of Google Search. AI is the future, right? So SEO must be dead, long live GEO! Except we’ve heard this logic before. It’s like every time there’s a major new tech introduced, …
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Ok so there you are, leading your marketing team/department/agency whatever. By now, you and your people have at least played around with generative AI. You’ve done some social posts, some …
There was a time when the Internet was expected to usher in a new era of radical democracy. As usual, marketers ruin everything. In 2012, Ryan Holiday released Trust Me, …